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How magazines could make subscribers happy

Buzzkill = you finally decide to subscribe to a new magazine, then you get this message:

Your Forbes Magazine subscription is on its way! Your first issue of Forbes Magazine will arrive at the address below in 4 to 6 weeks.

I can sign up online in 30 seconds, and it takes a month to process. What a huge disappointment. All magazines do this, so there must be some systemic reason why. (But Amazon can get me a Kindle overnight with your content on it …)

Magazines – turn your lemons into lemonade:

Have an intern throw the latest issue in an envelope with a handwritten note that says, "I know you don't want to wait, so I sent this to you myself."

It'll pay for itself 1,000 times over in Twitter mentions and word of mouth referrals.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Tedi July 28, 2009 at 9:49 am #

    Genius! Working in the media company I totally agree!

  2. Jenni July 28, 2009 at 11:09 am #

    Even better, there’s Zinio.
    where you can order and view your magazines online.

  3. Rhea July 28, 2009 at 1:29 pm #

    I so agree. There’s nothing wrong with hand-mailing a few copies.

  4. Amanda July 28, 2009 at 5:57 pm #

    Excellent! If only magazines can deliver this type of approach, we wouldn’t have to be waiting that long for our content.

  5. Susan Martin July 29, 2009 at 11:08 am #

    With all of the challenges currently facing the magazine industry, they need to go outside of their comfort zone and implement innovative ideas to help them get back into the game!

  6. Stephen Johnston July 30, 2009 at 12:57 pm #

    Agreed. After seeing an advert on cabTV I I signed up yesterday for an SMS Joke servce – 3 jokes a week delivered for a mere $9.99 / month ( i know pricey, but wanted to test). I got 2 messages from them saying i’d signed up and confirming it, but no darn jokes! Guess the joke was on me…

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