As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago.
It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll walk away with a notebook full of practical ideas to start earning more referrals and recommendations the very next day.
You’re going to love it. Here’s a preview of the experience featuring Todd Spencer on how Maker’s Mark is turning customers into lifelong brand ambassadors.
Todd’s big idea: Your ambassadors need a mission. Maker’s isn’t shy about telling their ambassadors their job is to help tell the world how great their whiskey is.