We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
Threadless’ Cam Balzer is part of the day’s fantastic lineup, and he’s going to share a bunch of the techniques and strategies they use to motivate their community to create and share such amazing work. As a preview, we asked him to share an overview of his case study and a few tips on how they lead their community. A few things he covered:
- How Threadless has benefited from having a word of mouth engine at the heart of their business.
- What Cam says is one of the biggest challenges they face in engaging with the Threadless community.
- Why what works for T-shirts can work just as well for insurance (or any other “boring” product).
- Cam’s personal favorite creations from the Threadless community.
Listen to Cam’s interview:
Learn more and register for the Word of Mouth Crash Course: Click here