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How to be a hero

imageSkybus Airlines went bust today.  JetBlue saved the day by offering $50 fares to Skybus passengers.  They even gave $10 flights to Skybus employees.

  • Every one of those passengers will have deep passionate love for JetBlue, forever.   
  • The word of mouth is priceless.
  • The gesture cost JetBlue nothing at all. They might have made money.

Lesson: Are you ready to save the day? Or will you miss your chance?

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Comments

  1. mike walsh April 5, 2008 at 11:11 am #

    Andy,
    What a great opportunity siezed by JetBlue – anyone could have done it but JetBlue stepped up!

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