Skybus Airlines went bust today. JetBlue saved the day by offering $50 fares to Skybus passengers. They even gave $10 flights to Skybus employees.
- Every one of those passengers will have deep passionate love for JetBlue, forever.
- The word of mouth is priceless.
- The gesture cost JetBlue nothing at all. They might have made money.
Lesson: Are you ready to save the day? Or will you miss your chance?