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How to be awesome. And greasy. In a good way.

[Five Guys Fries Go to Five Guys and order a burger and fries. You’ll get a great burger. 

And an obscene mound of fries. 

Fries overflowing, fries filling the bag. A crazy+awesome quantity of fries.

They have given you an instantly amazing experience.  Your first impression is that this is going to be special.  You’re talking to your friends about it before you’ve even taken a bite.

How can you blow someone’s mind the instant they open your package?

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  1. Davina K. Brewer August 31, 2010 at 9:21 am #

    Andy, Loving the short and sweet, or in your case salty ;-) posts today. Here’s another example for you:

    A client of mine, when telling me about his decision to buy the very first iPhone, talked about the packaging.. he said that the experience of opening the box was akin to unwrapping that fine jewelry purchase. He was wowed and ready to turn switcher right then.

    Excellent point about first impressions. I’ll be sharing this.

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