Check out the hilarious videos from Rhett and Link. They are funny musicians who started posting videos to YouTube. (They may be the next Tenacious D or Flight of the Conchords.)
Link tells us that "It’s never that one video that takes off. It’s like a slow simmer. Over time they find one video that leads to the next one."
Great advice — and a warning to any marketer who has been promised that some agency can deliver the secret formula for viral success.
Lessons:
- Try a lot of things. You never know which one takes off.
- You don’t need a big budget or an ad agency.
- You do need to be genuinely good.
Here’s my interview with them from Gel 2008: