My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook.
But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. Just telling someone “blog about me” doesn’t work anymore.
If you want people to talk about you, you need to give them real content that makes their blog more interesting. Give them enough substance to write a post that gives value to their readers (and makes the blogger look great). Guy gave us:
- Bios, pictures, and cover art
- A quiz with scores you can post to Facebook
- Downloads you can’t get unless you share it in social media, including contracts, templates, and a ton of other amazing high-value stuff for authors.
And he even send a t-shirt, so the blog would have a more interesting visual than just a book cover. (That’s Bridgette, our editor, who keeps this blog awesome.)
The Lesson: If you want people to share your stuff, give them stuff to share.