We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and Social Media Explorer, Jason Falls. Jason will be hosting the class, “How to Create and Promote Your Blog,” and shared these ideas as a preview:
- Blaze your own trail. You don’t have to listen to all of the advice from the big-name bloggers. Don’t worry about following the crowd, especially if what they’re selling doesn’t apply to your blog.
- Set your own goals. Focus on your core audience and build a content strategy that gives them little nuggets of information that they can get excited about.
- Don’t get caught up in technical details. You shouldn’t let the techy stuff like SEO prevent you from getting started — but a basic understanding of these topics is helpful, and there are lots of freely available resources out there.
Hear Jason’s live Supergenius preview (and check out our Facebook page to see all our interviews):