We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius John Moore, WOMMA’s WOM Enthusiast, who will be presenting a class on creating buzzworthy topics. Here are three tips he shared as a preview:
- Your personality is your best form of advertising. It’s what makes you different–and it’s required if you have any hope of being remarkable.
- Buzz doesn’t create evangelists. Evangelists create buzz.
- Make the common uncommon. Ask: Does this earn an opinion? If it doesn’t, you need to find a way to add some polarizing personality.
Hear John’s live Supergenius preview (and check out our Facebook page to see all our interviews):