We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
One of our speakers is word of mouth legend Saul Colt who will be teaching a class on how to create word of mouth on zero budget. As a preview, we asked him to share an overview of his class and a few of his tips on how to get people talking on shoestring budgets. A few things we covered:
- Why just because you can’t compete on budget doesn’t mean you can’t still win with cleverness, resourcefulness, and creativity.
- One of Saul’s all-time favorite word of mouth examples that he’s told hundreds and hundreds of people about – something that didn’t cost a thing.
- Why when you’re brainstorming, your first idea should involve a giant robot and you should work backwards from there.
Listen to Saul’s interview:
Register for the Word of Mouth Crash Course: Click here