We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and SMBC Chief Evangelist, Bob Pearson. Bob will be presenting the class, “How to create your word of mouth marketing plan” based on his work with Dell and shared these ideas as a preview:
- Know your talkers first. Bob recommends initially focusing on your potential talkers by learning the language they use, the communities they join, and who they seek influence from.
- Avoid getting lost in tools and tactics. While a YouTube channel or Facebook page may be part of your overall strategy, Bob says real word of mouth is the result of all the work you’ve done to get to know your customers.
- Fans love to help. Before you get too far in your plan, be sure to ask: How does this involve our existing fan base?.
Hear Bob’s live Supergenius preview (and check out our Facebook page to see all our interviews):