Now put up a sign with an offer. Any offer. Count how many extra people it brings in.
Test another offer. And another — until you double the number of walk-ins you pick up.
I love this sign from Edible Arrangements: “Enjoy a Free Chocolate Covered Strawberry.”
You’re paying a ton of rent for the opportunity to build a storefront business, and you’re probably spending nothing (effort or cash) to leverage that opportunity.
Opening the store is just the first step. Getting noticed is the important part.