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How to engage in online conversations about your brand

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Dell’s Director of Global Social Outreach Services, Jason Duty, is part of our amazing lineup. He’s teaching our class, “How to join conversations about your brand,” and he’s going to share a bunch of tips based on his experience doing it for Dell.

As a preview, we spoke with Jason and asked for a few tips on how to do this. What we covered:

  • Which conversations you should always respond to.
  • How to determine which conversations to join and which to skip.
  • Jason’s favorite example of how they converted an influential critic into a fan and the results that followed.

Listen to Jason’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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