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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can
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Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 fans, and they’ve each got 100 friends, you’ve got the potential to reach 100,000 people with the personal recommendation of a friend. If you’ve already set up a group or fan page, start engaging these fans to grow the group and spread some serious word of mouth.

What to do:

Share exclusive content. Give your Facebook fans a sneak peek, an early sample, or access to private updates to help make them feel like a real group of insiders.

Give them a deal. Not only will a special discount generate a lot of buzz within the group, but when they use it, they’ll share it with the rest of their Facebook network — potentially bringing in a bunch of new fans.

Commit. There are thousands of new Facebook groups and fan pages started every day. To stand out, you’ve got to earn new fans and repeat visitors with great content regularly.

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Comments

  1. John : Site Doublers May 25, 2009 at 6:16 pm #

    Related to “Give them a deal”:
    The Swedish fashion chain H&M run competitions thru Facebook. With fantastic prizes – valuable and exciting.
    In an event last year, competitors had to make a video then get their friends to vote for the video. The winner got 250,000+ votes. And a trip to the Tokyo fashion week.
    Now imagine 100+ entrants x 100,000+ votes …..

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