But their real secret? It’s easy, easy, easy to buy from them.
So when they launched a new product — butt wipes for men — I clicked the link.
It took less than 15 seconds to add a $4 monthly item to my order.
An amazingly easy buying process is the single most important element in selling an optional item online. If you’re considering buying it, but it’s a hassle to buy, you’re going to forget it.
But five clicks to collect $48 from a customer — that’s the secret to success.
Here’s the video announcing the butt wipes: