Send an email to bloggers like me and they’ll write about you sometimes. It worked for Bill in yesterday’s post.
You don’t need a fancy campaign or a PR firm to get blogged about. Just give them a tip on a good story.
In fact, the more polished, fancy, and produced your blogger outreach campaign is, the least likely it is to get a response.
Nobody wants a cheesy pitch. And nobody is motivated to help out an entrepreneur with enough cash to pay someone else to do their promo for them. If you’ve got cash to reach bloggers, support them by buying an ad. Paying someone else to pitch a blogger to write about you for free is sort of rude.