- Ask nicely
- Make a nice offer, like a small gift, discount, or a donation to charity
- Don’t get fancy
Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off.
A simple example, done well, from REI:
(Did you notice that I write about REI a lot? They do a lot of fantastic, simple, genuine, effective marketing — with little flash and a lot of substance.)