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How to get really BAD feedback

imageIf you don’t allow anonymous feedback, you’ll never get the feedback you need to hear.

Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.”

Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the manager needs to hear.

But she never will, because their feedback form requires you to give your phone and email.

They’ll enjoy all the great praise they get from the form — and never know why customers aren’t coming back.

How will people give you bad feedback?

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Rahul March 20, 2012 at 10:03 am #

    You’re absolutely right. You have to provide easy ways, and invitations, to provide many different kinds of feedback. As cheesy at it seems, I actually really like the sign up in my neighbourhood greasy spoon: “If you like us, please tell your friends, but if there is something not to your liking, please tell us.”


  1. Сбор отрицательных отзывов | Продажи и конверсия | - March 21, 2012

    […] всякие важны. В том числе и отрицательные. Но, как отмечает Энди Серновитц, известный маркетолог и специалист по […]

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