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How to get someone to blog about you

CIMG0023 1. Just ask nicely

2. Give them something to blog about

Example: John Jantsch of Duct Tape Marketing sent me a nice shirt and a nice note. That's all it took.

Before your PR firm launches some complex, expensive blogger-relations stunt, first try sending a note instead.

Important: It only works if you're friends with the bloggers. So be nice and befriend them before you ask for a favor.

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Comments

  1. Wendy May 14, 2009 at 1:35 am #

    “…be nice and befriend them before you ask for a favor.” Can’t agree with you more! I believe this is the key. Blogger Relations is also a hot topic to take time working on seriously :)

  2. Toni Rae Brotons May 22, 2009 at 9:15 am #

    The Indigo Girls sang, “The hardest to learn is the least complicated.” So true in this case! Great post, Andy!

  3. Josh May 22, 2009 at 9:36 am #

    wait – I sent you a t-shirt! ;-)
    -j.

  4. Justin Premick May 22, 2009 at 9:42 am #

    Too true.
    Some of the best word-of-mouth our company has gotten has been from sending out… pairs of socks. And a short handwritten note.
    Funny how in the rush to spread the word about our companies via social media, we often forget the enormous benefits of just being social – i.e., friendly – with people.

  5. DY May 22, 2009 at 9:50 am #

    One word… (no it’s not plastics)… “Relationships.” Build and maintain them like your favorite garden.

  6. Barb Bizub May 22, 2009 at 5:30 pm #

    Talk about Word-of-Mouth Marketing! I wonder how many others like me just HAD to rush over to John’s site…

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