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How to instantly get more press coverage — a cut-and-paste memo to your PR team

Dear PR Department:

Why are the videos on our website copyrighted? Why are they in some weird proprietary player?

Why can’t people just grab them and put them on their blogs and websites?

I thought the whole point of making corporate videos was to get press and exposure.

Doesn’t making the videos impossible to share defeat the purpose? Aren’t we wasting a massive (and expensive) marketing asset?

Suggestion: Take every video the company has ever produced and get it on YouTube tomorrow. Link to the YouTube video from our sites instead of using our own player. If we do that:

  • Every prospect who watches a video will be able to share it with colleagues, increasing leads and sales
  • We’ll get more leads for free, because YouTube is the second largest search engine (bigger than Bing and Yahoo!)
  • We’ll get a ton of free coverage and a ton of web traffic
  • Our fans’ blog posts about us will be more interesting and accurate if they use our video instead of making up their own stuff
  • Our web hosting costs would go down

Is there something I’m missing?

Thanks.

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Comments

  1. Shanee March 8, 2010 at 11:41 am #

    I think one issue is YouTube’s filesize limitations (2GB in size and 10 minutes). If you have keynotes, presentations, webinars etc, those are usually longer than 10 mins.

  2. Kevin Steffer March 8, 2010 at 1:19 pm #

    One more thing you could be missing is that YouTubes related video marketing not always is in favor of your brand.

  3. Michael Herzog March 9, 2010 at 6:06 am #

    Loss of control can be very scary for many companies.;)

  4. Julian Perrera March 12, 2010 at 5:26 pm #

    I went through a process of letting go with my blog, I wanted to have videos posted on my domain and only on my domain but the web isn’t built that way. They go anywhere and everywhere, no matter what you try to do.

    Even if you host the video on your own server with your own player people can download the video and post it on youtube. It kinda sucks, but it’s better to have the videos up there under your profile rather than some random person… and it’s just the way of the world.

Trackbacks/Pingbacks

  1. Real Big Firm - March 10, 2010

    Want More Press Coverage? Free Your Video!…

    The goal of you are trying to accomplish with all of your internal meetings, rounds of press release drafts, and pitching to media outlets is positive exposure to your customers, partners and competitors.  Ideally you want to have your message conveyed…

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