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How to measure social media

Olivier Blanchard delivers one of the best presentations I’ve ever seen on how to measure social media.  (That’s a big statement, considering that I planned the first 3 conferences and edited the first 2 books on the topic.)

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The slides are awesome too:

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Comments

  1. Brenda Young September 19, 2009 at 9:52 am #

    Olivier, as usual, does a great job. He clears up a lot of the confusion about this area. Thanks for sharing!

  2. olivier blanchard September 19, 2009 at 10:46 pm #

    Thank you very much, Andy. That’s a heck of an endorsement. I’m… uncharacteristically speechless. :)

    Incidentally, I am half-way through your book. Sharing it with some peeps as soon as I’m done. :)

    Thanks again, man. You just made my day.

  3. Team The Rise To The Top September 21, 2009 at 9:32 pm #

    Andy,

    Thanks for posting this, great information and very informative!

  4. Gavin Baker September 22, 2009 at 10:42 am #

    great information – hilarious presentation of that information. I’ve still got the slides stuck in my mind from when he did it at http://socialfresh.com – props to Olivier of fighting the ROI is a business term not a media term battle.

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