We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
One of our speakers is measurement expert David Rabjohns. He’s teaching our class on how to measure your word of mouth based on his 25 years of experience working with brands like IBM, Pepsi, Nike, and Audi. As a preview, we asked David to share an overview of his class. What we covered:
- A preview of why David’s class will start with advice on what not to do.
- What so many people forget to think about before they worry about tactics and measurement.
- Why David is so impressed with Sprint as an example of a brand that used listening to turn everything around.
Listen to David’s interview:
Learn more and register for the Word of Mouth Crash Course: Click here