As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago.
It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll walk away with a notebook full of practical ideas to start earning more referrals and recommendations the very next day.
You’re going to love it. Here’s a preview of the experience featuring Olivier Blanchard on how to measure your word of mouth and social media programs.
Olivier’s big idea: Great measurement starts with great goals. Determine what you’re trying to accomplish and start measuring against that.