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How to measure your word of mouth — live with Olivier Blanchard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius and BrandBuilder Principal and Senior Strategist, Olivier Blanchard. Olivier will be hosting the class, “How to Measure Word of Mouth,” and shared these ideas as a preview:

  • Social media ROI is a very specific point of measurement. There are lots of things in word of mouth and social media that you can measure, such as reach, scale, followers, traffic, etc — and ROI is a very specific portion of that.
  • There’s not a separate ROI for social media versus ROI for traditional media. It’s always the same thing. You’re looking at dollars in versus dollars out.
  • Social media isn’t actually free. Olivier says it’s a common misconception that because the tools are free, social media is free. But in reality, it requires some real investment of time and talent to manage it effectively.

Hear Olivier’s live Supergenius preview (and check out our Facebook page to see all our interviews):

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  1. mike ashworth December 1, 2009 at 6:49 am #

    this looks fantastic however it would appear to be very much geared towards “word of mouse” rather than word of mouth. do you have any tips / resources / links on effective measurement of true face-to-face “word of mouth”?


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