Teach your customers to become word of mouth marketing experts.
Imagine if your customers started doubling the referrals to you. Every customer who learns the basics of word of mouth becomes a permanently expanded sales channel for you.
Don’t just hope it will happen — teach them how to do it. This works especially well in a BtoB environment where you have a network of customers and resellers who have an interest in your success.
Take a lesson from this great program by Craig Flynn and Brian Bunt at Windsor One — they run a full curriculum for their customers, teaching them how to generate more word of mouth. (Of course, I also love that they use my book and worksheets.) Look at the fantastic production value on the course: