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How to turn a negative into a positive

Trying to sell something that isn’t as good as the competition?

Flip it around. Take your worst attribute or the thing you’re lacking — and make it the feature.

You’ll stand out. And you’ll quickly discover that not every customer wants the same thing that everyone else is trying to sell.

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Comments

  1. Jason Archambault October 3, 2011 at 9:43 am #

    This is a great one! A repeat, but an idea I have liked and made note of since first seeing it here….. :)

    Jason

  2. David M. Patt, CAE October 4, 2011 at 2:16 pm #

    The idea is good and so is the sign. It makes the idea more than just a promotional line.

Trackbacks/Pingbacks

  1. Buzz and Brilliance – Week ending October 6 - October 6, 2011

    […] Where spin doesn’t actually suck is when you can take a seemingly negative trait and turn it into a positive selling point. This short, sweet, to-the-point post gives a perfect example. […]

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