How many times have you browsed in a store, decided to think about the purchase, and then completely forgot about it?
Furniture store Havertys has their sales reps write down the items that a customer is looking at, and then sends them a follow-up email (with their permission, of course) with links to those items.
It’s a simple, elegant, and well-executed technique to build a long-term relationship with what might be a one-time visitor.
Here’s why it works: It provides genuine value to the customer. We’ll trade our email address for useful information — but we’ll run away if you try to force useless advertising on us.
Lesson: Don’t let a customer walk out the door without getting permission to continue the conversation.