See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius and Bazaarvoice CMO, Sam Decker, who will be presenting a case study detailing how The Land of Nod used fan feedback to improve customer service and build trust. Here are three tips he shared as a preview:

  • Help your organization realize what customer feedback means to the brand. Sam calls it his “Woodpecker and Peacock” theory, which involves a mixture of persistent day-to-day analytics along with bigger, case-study-worthy initiatives that drive organizations to make fundamental changes.
  • Negative word of mouth can be incredibly useful. Don’t give up on those giving negative feedback. Find ways to bring this info back to the organization to make improvements.
  • Customers are already talking. Whether you’re listening or not, the conversation is taking place — and it represents a huge opportunity for your brand.

Hear Sam’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again