I wanted to share a video with you.
It is from an industry conference where I spoke on a panel. It was really interesting, there was amazing data shared, and it would have looked great on this blog.
The video is shared on the company’s website, so I assume that 1) it’s public, 2) they want people to watch it, and 3) they shared it to attract new customers.
But … they turned off the bit where I can embed the video in my blog. And a blog post describing a video is pretty boring. So I did what most bloggers would do — I skipped it and moved on to write the next post.
What a lost opportunity.
If you want to use content to attract customers, make it sharable:
- Easy to paste or embed in a blog or on Facebook
- Hosted on a popular service like YouTube, Vimeo, or Slideshare — because people already know how to share things from those sites (proprietary players are more work and less effective)
- Surrounded by clear titles, tags, and descriptions that lead people back to your site