You can work really hard to make your product perfect.
But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead.
- If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if I plan to be there a lot.
- I’m using Apple’s Airport Express as my wifi hub (for PCs) — because it also has a jack that lets me plug in speakers and have whole-house music.
Sometimes, it’s the extras that matter more.