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How to write a Twitter-worthy headline

Twitter is now the best place to promote your blog posts. If just a few of the right people re-tweet it, you can reach tens of thousands of new readers instantly.

That means that your blog post headlines have to be Twitter-ready.  A few tips:

  1. Tell the complete story in the headline. It has to make sense before you click, or no one will click.
  2. Use words like "How to" and "3 tips" so people want to read more.
  3. Keep it short – less than 100 characters. Remember to leave room for the link and the @name of anyone who re-tweets.

Any other advice?

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Comments

  1. CorporateDisk May 19, 2009 at 10:01 am #

    Whenever you talk about twitter use your twitter name. That makes it easier for people to find you for the next twitter post. @CorporateDisk and @tomlothian.
    You forgot to mention your twitter handle in the article :)

  2. Stuart Foster May 19, 2009 at 10:33 am #

    Use it like a person? The best way to use Twitter is to build relationships…not promote blog spam. Once you have the relationships…then blog spam away :).

  3. @MplsWebGuy May 19, 2009 at 11:02 pm #

    Plan for retweets! Don’t use up all 140 characters – Start writing by including “RT @username:” … If users have to edit your post in order to retweet, forget it! Make it easy.

  4. Rob Wolf May 20, 2009 at 10:31 am #

    It’s fairly obvious, but use a URL shortener. I like bit.ly because it provides click through and retweet stats.

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