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How do you earn word of mouth in tough times?

Give away the stuff that isn't selling.

Use your surplus to make friends — when they most need it. 

Ideas I overheard:

  • Gyms should let people who lost their job have a free off-peak-hours membership
  • Salons should give free haircuts/facials to anyone on their way to a job interview
  • Conferences should give scholarships to struggling small business who ask nicely (<– that's a hint)
  • Restaurants should offer a free dinner for anyone who just got laid off

Your kindness will be repaid many times over when good times return.

Update:  NPR ran a story about First Professional Cleaners in Manhattan that has a sign
in the window that reads: "If you are unemployed and need an outfit
cleaned for an interview, we will clean it for free."  Listen here.

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