My kids’ day care has a tiny parking lot that is always full.
There is a national gardening chain across the street that has a huge, empty parking lot. They told the parents not to park there.
This is an opportunity to make friends.
- Give the parents a parking pass and a discount card.
- Host a monthly happy hour
- Have gardening lessons for kids (and parents).
They could have sold so much by making friends with the parents. They would have an instant fan club.
Lesson: How can you make friends?