PC/Nametag sells supplies for event producers. These are buyers that often have urgent needs.
When their phone system went down last week — they emailed customers, gave them a heads-up, apologized, and offered a discount for the inconvenience.
Most customers never would have noticed the phone trouble.
But everyone noticed that PC/Nametag is a smart company that goes the extra mile to take care of its customers. They built a lot of trust and earned a lot of respect.
What is your plan for the next big snafu?