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HP’s case study: How we created our social media center of excellence, presented by Mia Dand

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Mia’s big ideas: Empowering employees to engage customers can make an immediate impact.

Hewlett-Packard: Building a Global Social Media Center of Excellence, presented by Mia Dand from GasPedal and SocialMedia.org on Vimeo.

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