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H&R Block’s case study: How we’re using social media to focus on the customer experience, presented by Jennifer Love

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Jennifer’s big ideas: Invite customers offline to resolve issues, then invite them back online to talk about how you helped them.

H&R Block: Focusing Social Site Efforts on Customer Experience, presented by Jennifer Love from GasPedal and SocialMedia.org on Vimeo.

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