See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

I notice when you’re nice to me

Amazon sends little reminders like this:

From: “Amazon.com” 
Subject: Expiring $2 MP3 Credit

Dear Amazon.com Customer,

The $2 MP3 credit that you received by purchasing headphones will expire on January 31, 2014. You can redeem this credit the next time you purchase an album or track from Amazon MP3 … the credit will be applied automatically…

They could have kept the money. I never would have noticed. Multiplied by millions of customers, they’d save millions of dollars.

But we notice when companies do the right thing. We trust them more. We respect them more. 

Where do you think we shop next time?

 

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Ricky Cadden February 14, 2014 at 2:43 pm #

    Even better, what’s the likelihood that you’re going to just make a $2 purchase? Slim to none.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again