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I wonder how many CMOs are pretending they never said this …

From the December 4, 2008 issue of MediaPost:

CMOs Not Sold on Social Networking Ads

55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating social networking sites into their marketing strategies. Though dialogue marketing is a bonafide trend in the industry, says the report, only 10% percent of CMO survey respondents said they already are using these social sites in their marketing plans.

Steve Cone, Chief Marketing Officer of Epsilon, observes that “These sites narrowly appeal to college and high school students, providing a challenge as far as measuring results and yielding a limited amount of actionable data.”

(Link to the original study)

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Comments

  1. Brian Kardon April 17, 2010 at 8:14 am #

    Hi Andy –
    Great post. A walk down memory lane. Ahhh … 2008 seems like another era. Well, as you point out, it was! So, why all the reluctance to embrace social in 2008?
    Let’s face it, there were a lot of false starts — remember Second Life and Friendster? But I think CMOs, despite assurances to the contrary, are way too reluctant to experiment and take chances. What do you think?

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