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If I’m going to bring my friends, make me look good

The best word of mouth is when your fans bring in a whole group of friends.

Look for the people who can bring in large parties — teachers, association staff, club leaders, and anyone who organizes groups of people.

Then give them everything you can to make them look good for choosing you.

The Chicago Nature Museum does an amazing job by giving teachers everything they need to have a guaranteed fantastic field trip:

nature museum

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