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If you bribe people to post reviews, you get them. Bad ones.

Read this story from The Consumerist about a landlord who offered to bribe tenants to write good reviews. And look at the backlash.

Landlord Offers $50 Off Rent To Tenants For Leaving Positive Ratings

By Ben Popken

Luke got an intriguing email from his landlord. It was an offer for $50 off his April rent — hooray! — but he had to do something unsavory first. His landlord wanted him to go to apartmentratings.com and give the apartment complex 5-star ratings across the board. …

Read the full post — but really read all the comments.

Do you want to be known as the company whose good reviews are only half fake? Do you think anyone will ever believe your genuine ones?

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