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If you want them to do something, tell them why it matters

If you want people to do something, you need to give them a reason why it matters.

It could be something that helps them, or that makes a better product, or helps other people.

Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just ask for a zip code. Add “sharing your zip code will give you better offers because we’ll only show you things in your neighborhood.”


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  1. Fred @ August 14, 2011 at 11:30 am #


    This is a very important point to understand. Dale Carnegie, in How to Win Friends and Influence People, emphasizes that people don’t really care about you, but instead they only truly care about themselves. You have to help them accomplish THEIR goals.


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