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I’m looking at a bag of popcorn labeled “100% whole grain”

No $#!T, Sherlock.

It’s a bag of corn.

Absurd health claims have gone too far.

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  1. mark November 16, 2009 at 2:36 am #

    Well, popcorn is 100% whole grain. They just wrote what probably isn’t obvious to a lot of people, and it will help sell the product for sure. And it’s 100% true, and not an “absurd health claim”.

  2. Sonny Gill November 16, 2009 at 8:23 am #

    It’s less about the health aspect and more about, as Mark stated, getting the product off the shelves. People’s buying behaviors today are focused on being health conscious and while the statement may be a no-brainer, it’s one that CPG companies use as an opportunity to catch the eyes of consumers. Personally, I don’t see anything wrong or absurd with it.

  3. Annemieke vH November 16, 2009 at 3:55 pm #

    My very favourite absurd claim is on a bag of sugar I found in the US years ago and keep on my desk to this day: “Sugar contains no fat”. Seriously, if there was a nobel prize for marketing the person who thought of this should have won it!

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