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I’m on a Horse: Advertising vs. Word of Mouth

Advertising and word of mouth aren’t opposites. When advertising is truly special, the broad reach of a national campaign can spark the biggest word of mouth craze.

It’s rare, because most advertising sucks. But every so often, something oh-so-special happens: Where’s the Beef, Wazzup.

And now, the Old Spice “The Man Your Man Could Smell Like” campaign.

Watch my little video to learn more:

The original (that’s actually me too, without makeup):

You know you’ve hit it big when the local news covers your ads as a feature story:

And the spoofs:

And even a “behind the scenes” reel:

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