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Instead of a holiday card #2

CIMG3606Most corporate holiday cards get ignored. They look the same and all arrive at the same time.

Tina Merritt send out birthday cards instead.  Mine included a $10 Starbucks card (am I special?).

Is it a good idea?  Well… we got 100+ holiday cards this week, and this is the only one I'm blogging about.

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Comments

  1. Brian Block December 29, 2008 at 1:43 pm #

    That Tina is one smart cookie!

  2. Tina Merritt December 29, 2008 at 2:30 pm #

    Andy, I hope you had a wonderful birthday and am truly honored that you mentioned the card. There’s a great book out there that gave me the idea. You may have heard of it? Word of Mouth Marketing. Thank you for writing such a powerful book!

  3. Daniel Rogers December 29, 2008 at 10:49 pm #

    Hi Andy,
    Great seeing the card and nice of you to take the trouble to do that and compliment Tina. Yes Brian, Tina is one smart (and thoughtful) cookie.
    I’ll be straight up front and tell you I LOVE “SEND-OUT-CARDS”! It has simply been the epicenter and golden catalyst for my word of mouth marketing. Everything about it is stellar so I’m singing it’s praises to everyone.
    I’ve been using SendOutCards system for 1 year now and it has had a profound affect on my referral marketing. I card all my clients now for birthdays, thank you’s, anniversaries, and keeping in touch to the tune of about 150 cards per month. It has the same impact on them as it did on you. For every client, I have 2-4 more because of the buzz I create with these cards. On an inspection today I asked how they heard of me, they said we saw your thank you card on my sons refrigerator with a picture of our granddaughter on the front. I smiled and thought.. good, that’s exactly where that card belongs. All because of a little one dollar card, my referral rate has increased by 34%. It works like magic because in this internet age, people like feeling personally appreciated and a good old fashioned heart felt card does it. But…these are not your fathers cards. These are sent right from your computer in your own handwriting, photos, and customizable to your liking. The company stuffs, stamps and mails them for about a dollar. It’s the best move I’ve made in a long, long time. And all along it came down to just showing I care. Who’da know that all this could be accomplished with the simple act of sending a card.
    Tina’s very modest so I’m going to take the liberty and invite you to try out SendOutCards. If you go to her special URL http://sendoutcards.com/tinamerritt you can send a couple of cards for free. There’s no obligation what so ever. But if you decide to open an account with them, then Tina gets a referral fee. Now how’s that for word of mouth?
    You can see some of the cards I’ve sent here
    http://picasaweb.google.com/dannyscards/SampleCards#
    Have a happy New Year,
    Dan Rogers

  4. Hasnain Zaheer December 30, 2008 at 6:37 pm #

    I think this is another different kind of an idea for holiday greeting.

  5. Piotr J. January 5, 2009 at 10:04 pm #

    Next thing you know you’ll be receiving Valentine’s, Halloween and Mother’s Day cards. :)

  6. Victoria Bowman February 22, 2009 at 8:15 pm #

    Great idea & just the sort I needed. Over the years my company’s holiday greetings have morphed from embossed card to email card to email holiday hours with a passing mention of a greeting. How boring and I don’t think clients even cared about the change.
    Since several of our clients have been with us for many years, this idea lends itself perfectly to anniversary cards. Now I send handwritten cards to clients in the anniversary month of their inital purchase. It’s a simple, unexpected way to say thank you for your business.

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