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InterContinental Hotel Group’s case study: How we created a private community for our biggest fans, presented by Nick Ayres

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Nick Ayres’ big ideas: Loyal fans can help you improve your products and services.

InterContinental Hotels Group: Inside Out: How Private Communities Catalyzed Our Social Media Efforts, presented by Nick Ayres from GasPedal on Vimeo.

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