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Is it marketing or is it origami?

One little fold changes this paper napkin into a sports jersey.

And it changes the price from $4 for 800 to $4 for 8.

You next big breakthrough is one idea away. But you’re never going to find it if you don’t start folding, crumpling, and rearranging things. It may already be right in front of you.

(Check out Jersey Naps for more examples.)

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  1. Andee Sellman, One Sherpa December 1, 2009 at 2:25 pm #

    Neat thought Andy.
    Often it’s something really simple which makes all the difference.
    In the clutter of our lives it’s sometimes right there but we just don’t see it!!

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