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Is it word of mouth?

If it stops when you stop paying for it – it’s advertising.

If it grows on its own – it’s word of mouth.

(Hmmm… you could replace "advertising" with "prostitution" and "word of mouth" with "love".)

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Comments

  1. Lance Weatherby April 17, 2008 at 9:50 am #

    I don’t know if it is as simple as that. I well crafted advertising campaign can certainly be integrated with word of mouth tactics in such a way that your word of mouth is positively correlated to the advertising.
    No marketing occurs in a vacuum.

  2. Bob Troia April 17, 2008 at 10:39 am #

    Andy,
    As a fellow WOM and social media marketer, I’d say I agree with you about 95%. I recently drew up a little diagram that complements your post as a visual aid :)
    http://www.socialmediaplayground.com/research/word-of-mouth-marketing-effective-versus-cheap/2008/04/08/

  3. BIG Kahuna April 19, 2008 at 1:46 pm #

    Well as a branding guy I still believe an integrated multi-tiered approach works best. There is no one tactic that works best. And who’s to say that the ad campaign didn’t just create new brand ambassadors that are spreading WOM?
    Everyone wants WOM but it’s not the be all for sure. How many times has a friend recommended a restaurant that you thought stunk? Or a car that wasn’t all that a friend said it was?
    An effective intergrated brand strategy will always be your best bet. Part of that could certainly be WOM.

  4. Pepe April 22, 2008 at 1:28 am #

    Very great sentence, thank you

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