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Is your advertising good enough to create passionate fans?

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad.

But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared friend-to-friend.

A personal recommendation is immeasurably more valuable than any media you could ever buy.

Raise the bar on your advertising. Create work that a fan will deliver to a prospect with their personal endorsement. Get people to look at your ads and say, "You have to see this!"

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