See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Is your advertising good enough to create passionate fans?

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad.

But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared friend-to-friend.

A personal recommendation is immeasurably more valuable than any media you could ever buy.

Raise the bar on your advertising. Create work that a fan will deliver to a prospect with their personal endorsement. Get people to look at your ads and say, "You have to see this!"

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again