See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

It takes so little to thrill a customer

We get to LAX to drop off our Avis rental car. They say, “Why don’t you get back in the car and we’ll drop you off at the terminal?”

These are the WOW moments that earn you a customer for life. We weren’t in a hurry, we would have been happy to take the shuttle van.

But they did something simple and nice, and we’ll remember next time we book a car. Thanks!

Lesson: What simple and nice thing could you do without spending money or hiring new people?

Avis ride

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Jeph Maystruck December 15, 2012 at 4:45 pm #

    It’s never the big things a company does it’s always the smallest little things that make an experience that much better. On customer service I’ve always thought it was empowering your people to make better decisions. Your story is a perfect example. Good one Avis.


Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again